Industry experts predict that we could expect four million solar installations in 2022, according to the Solar Energy Industries Association (SEIA). The record was one million in 2016. It’s projected to hit two million this 2018, which means millions of prospects are waiting to be converted into solar-consuming clients out there.
Understandably though, going solar is a long-term monetary decision that is slow to make because it encompasses personal sensibilities, financial concerns, environmental consciousness, and even political ideologies. But perhaps, the most significant challenges in convincing families to go solar are misconceptions and fears.
Our role then is to educate people through ways that are anything but salesy. Here are friendly and fun ways to sell more solar PV panels and to spread the ‘Go Solar for Good’ philosophy around!
Go Out and Educate.
You’ll be shocked at the solar myths that people still seriously believe. There are those who are worried that PV panels won’t work in their snowy or cloudy neighborhood. Others are concerned that it might not be a wise investment especially if they are considering moving to another location in a few years (PV panels increase a property’s value). You can offer webinars, organize community gatherings, give out brochures, or employ door-to-door salesmen to address people’s’ concerns.
Offer a Free Quote.
Despite that fact that solar PV panels have decreased in costs by about 70% since 2010, a lot of people are still intimidated by the thought that getting a solar system “costs too much.” Add President Trump’s new solar tariff to this dilemma, and we can expect much ambivalence in potential clients.
Some are fearful of going to a solar installation company and finding out they can’t afford the system. To help them go past this hurdle, offer a free quote! Instead of waiting for clients, reach out to them. Advertise the offer. Show that with the help of federal and state taxes, you’ll significantly reduce their out-of-pocket costs.
Take Advantage of Social Media.
Do you know anyone who doesn’t use a smartphone or a computer? None, most probably. The Internet offers various and numerous ways of finding and converting leads. You can send out emails, create social media accounts, websites, video content, blogs, etc. You sell more solar PV panels by marketing via Facebook, or Twitter, Instagram, LinkedIn, etc.
Use Flyers, Booklets, Etc.
Don’t be afraid to go old school. While technology and social media are faster and more natural methods to get your campaign across, it’s undeniable that physical methods like flyers can still help reach people. Some appreciate them more! Hand out brochures. Send your salespersons with material campaigns to give away or lend.
Host a Solar Open House.
Find a satisfied client who’s willing to open the doors of his/her home to host an afternoon barbecue or a brunch gathering with the primary purpose of preaching the benefits of solar PV systems. Get him/her to invite as many friends, relatives, and neighbors as possible in exchange for some deal. In an open house, clients can see the actual product, the real client, and the actual results. What’s a more reliable campaign material than that? Provide snacks, give out brochures and flyers, open a discussion, and reward your host with incentives (cash commision?) for every attendee-turned-client.
Set Up Booths at Fairs—Even at the ‘Farmers’ Market’!
Show up at events! Not only will you gain access to leads and meet potential partners, but you’ll also receive updates about the latest trends and news in the solar industry, technologies, and new marketing strategies on how to sell more solar PV panels. It’s an opportunity to learn about your competitors, assess your weaknesses, and gain insights on what to improve.
Someone smart suggested that solar businesses should also set up booths at farmers’ markets (which are getting more and more popular) since solar power is “naturally produced.” Why not? Your booth at the expo should stand out in a venue celebrating the gifts of the sun–fruits, vegetables, and solar energy!
There are 5,489 solar-powered schools across the United States! That’s around 910 megawatts of sun-sourced energy consumed. Do you what else this means? These schools entirely voided the option of burning 740,960 pounds of coal (or 76,205 gallons of gasoline) to produce the same amount of electricity.
More schools are going solar to decrease bills and have an alternate source of electricity in case of power outages. Being able to study actual solar installations also help students in their STEM subjects.
People don’t just buy stuff because they’re on the market. When they already know they are getting the best value out of a product or service, that’s when they decide to buy. It’s important to keep in mind that in solar, there’s more than just selling PV panels!